Disney sends a powerful message to Ron DeSantis and CFTOD with new report highlighting Disney's immense value to the state of Florida

Nov 14, 2023 in "The Walt Disney Company"

Posted: Tuesday November 14, 2023 12:05pm ET by WDWMAGIC Staff

Walt Disney World Resort generated $40 billion in economic impact across the state and more than a quarter of a million total jobs in fiscal year 2022, according to a new study from Oxford Economics announced today.

The new report comes at a time when Disney is locked in multiple lawsuits with the Florida Governor Ron DeSantis, and his Central Florida Tourism Oversight District which replaced Disney's Reedy Creek Improvement District as the governing body in which Walt Disney World resides. Disney claims in its lawsuit filed in a federal court that there has been "A targeted campaign of government retaliation-orchestrated at every step by Governor DeSantis as punishment for Disney's protected speech-now threatens Disney's business operations, jeopardizes its economic future in the region, and violates its constitutional rights."

According to today's report, Disney generated in 2022:

  • $40.3 billion in total statewide economic impact.

  • 263,000 direct and indirect jobs – 1 out of every 32 jobs in the state.

    This figure includes Disney's workforce of 82,000 across the state. Within Central Florida, Disney directly supports 12%, or 1-in-8, of all jobs. For every direct job on-site at Disney, an additional 1.7 jobs are supported across Florida. Without Disney's statewide job impact, Florida's unemployment would jump from 3% to 5.4%, which would take Florida from the 21st lowest unemployment rate among all 50 states to the second highest unemployment rate in the country. Disney revenues and off-site visitor spending contributed to $12.1 billion in total labor income in fiscal year 2022.

  • $6.6 billion in tax revenue, including $3.1 billion in annual state and local tax revenue generated by Disney, visitors, employees and third-party businesses – helping to fund local schools, law enforcement, public safety, parks, roadways and more throughout Central Florida.

  • 2,500 Florida-based small businesses contracted to supply products and services to Disney World.
    Part of the more than 8,500 small businesses across the country contracted by The Walt Disney Company.

The study, which was commissioned by Disney, also reflects the economic impact of Disney Signature Experiences in Florida, including Disney Vacation Club and Disney Cruise Line.

Disney points out that the results are for fiscal year 2022, prior to the Reedy Creek Improvement District becoming the Central Florida Tourism Oversight District with the appointment of a new Ron DeSantis board.

This week also marks the 58th anniversary since the now-famous press conference in Orlando where Walt and Roy Disney announced their "Florida Project" alongside then-Florida Governor Haydon Burns.

"Disney is an economic catalyst to the state of Florida, generating billions in economic activity, either directly or indirectly through its supply chain and the spending of employees," said Adam Sacks, President of Tourism Economics, a division of Oxford Economics. "Disney is also vital to the funding of public services, as it generated taxes of $6.6 billion in 2022, including state and local taxes of $3.1 billion."

"I am incredibly proud of how Disney has created meaningful change and benefitted people's lives in Florida for generations, not just in establishing our area's theme park industry, but also in how we have worked with other sectors across the state to do the same," said Jeff Vahle, President, Walt Disney World Resort. "The numbers speak for themselves on why Disney is so important to fueling jobs, the economy and tourism throughout our region, and the future investments we're looking to make will continue to provide even more opportunities for Floridians."

In fiscal year 2022, Disney paid and collected a combined $1.1 billion in state and local taxes to Orange and Osceola Counties and the state of Florida, as well as to the Central Florida Tourism Oversight District. The Florida State Legislature established this special district, formerly known as the Reedy Creek Improvement District, in 1967 to help provide services, including power, water, roads and fire protection for the 47-square miles of Walt Disney World Resort.

Throughout its history, this district was a cost-effective mechanism in ensuring the tax burden for these services did not fall on Orange and Osceola County residents. It allowed Disney to efficiently invest tens of billions of dollars in Florida over the past several decades by maintaining the highest development and service standards on Disney property.

To quantify the economic impact of Disney in Florida, Oxford Economics prepared a comprehensive model using multiple primary and secondary data sources to quantify the impacts arising from multiple channels of spending attributable to Disney. Impact modeling was based on an IMPLAN Input-Output (I-O) model for the State of Florida, and the results of this study show the scope of Disney's impact in terms of revenue and operational spending, as well as total economic impacts, including total business sales, employment, household income, and fiscal (tax) impacts.

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JoeCamel15 days ago

Juicy

DCBaker15 days ago

The CFTOD has added a Board of Supervisors meeting next Wednesday, September 11, at 7pm. Here's the published agenda:

V_L_RaptorAug 10, 2024

I'm sensing an opportunity for Super High Intensity Training, here.

flyakiteAug 09, 2024

I am not sure if this is relevant to anyone anymore. So if not, sorry for the bump.

cranbizJul 30, 2024

Don't forget eNPS.

pdude81Jul 30, 2024

Don't taze me, bro

Nubs70Jul 30, 2024

Ack!!!!! That one is the worst..... I see your NPS and taise you a SalesForce

Batman'sParentsJul 30, 2024

https://www.bizjournals.com/orlando/news/2024/07/29/disney-attorney-roy-payne-fishback-dominick.html?cx_testId=40&cx_testVariant=cx_11&cx_artPos=1#cxrecs_s or for those who can't see past the paywall: The Central Florida Tourism Oversight District's supervisor board voted July 24 to bring on attorney Roy Payne as in-house counsel. Until now, the entity that governs Walt Disney World property in Orlando had Fishback Dominick law firm on retainer. Stephanie Kopelousos, district administrator since March, said the district needs someone who can provide consistent, on-site legal guidance, which external counsel cannot always offer. Board members echoed the sentiment that having an in-house counsel like Payne would ensure the district's legal needs are met more effectively. “When I came in, I thought it was important for our team to have someone here day to day,” she said. Before introducing Payne, Kopelousos said she had conducted a search with help from Craig Mateer, the most recent addition to the board. Payne, who until now was chief assistant city attorney for Orlando, got the job in part due to his 33 years as a lawyer for local government. "The district, as you know, is a very unique animal,” Payne said. “It's a special kind of organization ... The learning curve is a little more than I was expecting because things are done quite differently here than in your typical municipal corporation or county, but it's been refreshing to be a part of this." The district’s latest approach to legal counsel is not a reflection on the quality of services provided by Winter Park-based Fishback Dominick, said Vice Chair Charbel Barakat. Crediting attorneys Kurt Ardaman and Daniel Langley of Fishback — who attended the board meeting — for putting the puzzle pieces of the district in place, he said, "You all have helped us build policies and procedures that have made this a best-in-practice, best-in-breed government going forward. We're going to continue to build on that work and the foundation you all have built." The district's board members were appointed last year by Gov. Ron DeSantis to replace the Reedy Creek Improvement District special government as part of a year-long feud between the governor and Disney. Board members said Ardaman and Langley will help transition the Central Florida Tourism Oversight District from outside special counsel to in-house general counsel, particularly concerning ethical and conflict-of-interest issues. Payne said he already has a prior relationship with Fishback Dominick, having worked with the firm on cases during his tenure with Orlando.

JoeCamelJul 30, 2024

Gee I haven't checked my Net Promoter Score lately.......

Nubs70Jul 30, 2024

While a little buzz wordyish.... KPI's are at least measurable.

Nubs70Jul 30, 2024

You either have one or have been victimized by one that does.

mktJul 30, 2024

Unfortunately, I am currently bandwidth-constrained and unable to allocate resources to this task. Let's touch base later to reassess priorities. Understood. We'll ensure our communication is both robust and paradigm-shifting to adhere to best practices and maintain a gold standard. Indeed, they're strategically right-sizing to optimize individual cast member potential, thereby enhancing overall operational efficiency and maximizing ROI.

GCTalesJul 30, 2024

I thought they were just right sizing to maximize individual cast member potential

VacationeerJul 29, 2024

Best practices are to squeeze robust and paradigm in somewhere