In response to the devastating wildfires affecting Los Angeles, Disney has introduced the LA Strong t-shirt to support relief efforts and assist those impacted.
For each $30 Disney LA Strong t-shirt sold in the U.S. through December 31, 2025, Disney will donate $25 to the American Red Cross. You can buy the shirt now via DisneyStore.
The funds raised will provide emergency relief, including food, shelter, emotional support, and long-term recovery assistance for those affected by the fires.
"It was devastating to witness the impact of the Los Angeles wildfires, especially knowing so many of our colleagues and their families call this area home," said Tasia Filippatos, president of Disney Consumer Products. "The Disney LA Strong shirt represents our collective show of support for the community and is a powerful reminder that, together, we have the strength to rebuild and heal."
The Meaning Behind the Design
The LA Strong shirt reflects Disney's deep connection to Los Angeles, where the company was founded a century ago. The design features Mickey Mouse alongside bold "LA Strong" lettering in black or white.
Disney's Broader Relief Efforts
The t-shirt campaign is part of Disney's larger wildfire relief initiative. The company has committed $15 million to immediate response and rebuilding efforts in Los Angeles. Disney VoluntEARS have also organized donation drives, collecting over 200,000 essential items to support displaced individuals and families.
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