Disney Launches 'LA Strong' Shirt to Support California Wildfire Relief

1 day ago in "The Walt Disney Company"

Posted: Thursday February 6, 2025 11:26am ET by WDWMAGIC Staff

In response to the devastating wildfires affecting Los Angeles, Disney has introduced the LA Strong t-shirt to support relief efforts and assist those impacted.

For each $30 Disney LA Strong t-shirt sold in the U.S. through December 31, 2025, Disney will donate $25 to the American Red Cross. You can buy the shirt now via DisneyStore.

The funds raised will provide emergency relief, including food, shelter, emotional support, and long-term recovery assistance for those affected by the fires.

"It was devastating to witness the impact of the Los Angeles wildfires, especially knowing so many of our colleagues and their families call this area home," said Tasia Filippatos, president of Disney Consumer Products. "The Disney LA Strong shirt represents our collective show of support for the community and is a powerful reminder that, together, we have the strength to rebuild and heal."

The Meaning Behind the Design

The LA Strong shirt reflects Disney's deep connection to Los Angeles, where the company was founded a century ago. The design features Mickey Mouse alongside bold "LA Strong" lettering in black or white.

Disney's Broader Relief Efforts

The t-shirt campaign is part of Disney's larger wildfire relief initiative. The company has committed $15 million to immediate response and rebuilding efforts in Los Angeles. Disney VoluntEARS have also organized donation drives, collecting over 200,000 essential items to support displaced individuals and families.

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DCBaker23 days ago

From a new New York Times report: "As Disney reopened its corporate headquarters in Burbank on Tuesday, the monumental “Snow White and the Seven Dwarfs” statues holding up the roof grinned their usual grins. Inside, though, it was not quite business as usual. At least 64 Disney employees have lost their homes in the wildfires. They include the president of Disney Branded Television (“Mickey Mouse Clubhouse”) and the president of Walt Disney Music, which handles songs for animated and live-action movies. Hundreds more remain evacuated from their homes, including Robert A. Iger, Disney’s chief executive. Mr. Iger, of course, still has a $200 billion, multinational company to run. Disney, like other entertainment companies based in Los Angeles, has seen minimal disruption to most of its businesses. But Mr. Iger has also been leading Disney’s response to the fires, which has included — but goes far beyond — the donation of $15 million to local disaster recovery organizations. “We want to help rebuild,” he said in an interview. “Can we help in setting up temporary schools? Can our Imagineers help design new town centers? Rebuilding is not just about money. It’s about ingenuity and determination.” In terms of immediate employee assistance, about 100 displaced Disney workers — from assistants to the company’s general counsel — have been staying in hotel rooms at Disneyland, where operations have not been interrupted. (It’s 30 miles south of Los Angeles.) Disney’s employee relief fund provides up to $1,500 for basic household necessities. Disney is also giving some employees an additional $2,500 as a lump sum for incidental expenses. For anyone at Disney who cannot immediately return home when the evacuation orders are lifted — some houses are gone, while others require extensive repairs — the company is providing two months of free furnished housing, among other benefits. Disney has also opened its studio wardrobe warehouses to employees who need clothes and shoes, according to Sonia Coleman, the company’s chief of human resources." https://www.nytimes.com/live/2025/01/14/us/fires-los-angeles-california#bob-iger-on-disneys-relief-efforts-can-we-help-in-setting-up-temporary-schools