Disney's new ad-supported Disney+ subscription tier means it will cost you more to watch ad-free

Dec 10, 2022 in "Disney+"

Posted: Saturday December 10, 2022 6:51am ET by WDWMAGIC Staff

Disney+ has launched its new ad-supported subscription offering in the U.S., starting at $7.99 per month.

The new pricing model means a higher cost for ad-free viewing, with the Disney+ Premium offering with no ads increasing from $7.99 to $10.99 per month.

An annual subscription without ads goes up from $79.99 to $109.99.

At last month's quarterly financial earnings call, then Disney CEO Bob Chapek said, "The offering also adds a key component to our total company advertising portfolio, and advertiser interest has been strong. We have been a leader in streaming advertising for some time and are bringing our years of experience, leading ad tech and relationships to this important opportunity. Disney+ has secured more than 100 advertisers for our domestic launch window, spanning a wide range of categories and our company has over 8,000 existing relationships with advertisers who will have the opportunity to advertise on Disney+."

Alongside the new ad-supported tier, new subscription plans will be available across Disney+, Hulu, ESPN+, and the Disney Bundle.

Existing Disney+ subscribers have the option to switch to the Basic plan for $7.99/month. Those that choose to remain a Premium subscriber for $10.99/month or $109.99/year require no further action.

Here are all the new standalone and bundle plans for Disney's streaming services in the U.S.

Disney+, Hulu, ESPN+, and Disney Bundle Plans

Disney+, Hulu, and ESPN+ Standalone Plans

Disney+
Basic (With Ads) $7.99 per month
Premium (No Ads) $10.99 per month, $109.99 annual

Hulu
Basic (With Ads) $7.99 per month, $79.99 annual
Premium (No Ads) $14.99 per month

ESPN+
With Ads $9.99 per month, $99.99 annual
UFC PPV $74.99 (per event)
UFC PPV + Annual $124.98

Disney Bundle Plans

Disney Bundle
Basic (With Ads): Disney+, Hulu $9.99 per month
Basic (With Ads): Disney+, Hulu, ESPN+ $12.99 per month
Legacy (existing subscribers): Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $14.99 per month
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $19.99 per month

Hulu + Live TV Plans

Hulu + Live TV
Basic (With Ads): Disney+, Hulu, ESPN+ $69.99 per month
Legacy (existing subscribers): Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $74.99
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $82.99

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Sirwalterraleigh2 days ago

I’m curious what the returns are on paramount right now? They are the hot hand with the Taylor Sheridan shows…but not sure how that translates to overall share?

BrianLo2 days ago

Netflix for original tv shows by a mile. Disney for movies by a mile. Acquired shows (linear syndicated) are a huge grab bag amongst all the major players, of which HBO shows fall under this category too. Amazon has a couple that pop onto either list (you can probably guess at them) then Apple is sustained on awards buzz with the one exception of Ted Lasso, which was actually the biggest series in 2023 across the board. Here’s eyeballs in general, which is why we’re going to see D+ gobble Hulu.

Sirwalterraleigh2 days ago

I’m very curious who’s winning the “buzz game” In the intermediate timeframe?

Disney Irish2 days ago

@BrianLo or @MisterPenguin I believe keep track of it.

Sirwalterraleigh2 days ago

Anybody know of a comprehensive list of shows by viewership for the year?

DisneyWarrior272 days ago

Full trailer and 3 new posters for Pixar’s first-ever long-form original 8-episode series, Win or Lose, streaming w/ a 2-episode premiere, Wednesday, February 19th only on Disney+: .

MisterPenguin9 days ago

https://comicbook.com/movies/news/disney-plus-7-secrets-subscription-includes-free-star-wars-sing-along-documentary/ https://variety.com/2025/tv/global/miraculous-tales-of-ladybug-amp-cat-noir-spanish-broadcaster-atresmedia-1236269652/

MisterPenguin9 days ago

https://www.mediaplaynews.com/disney-says-direct-to-consumer-streaming-business-averaged-157-million-global-monthly-users-over-past-six-months/ https://deadline.com/2025/01/disney-expands-magic-words-ad-feature-live-programming-ces-showcase-1236252181/ https://deadline.com/2025/01/nbcu-fox-wbd-directv-amp-comcast-on-their-universal-ads-plan-to-challenge-big-tech-1236251351/

DCBaker11 days ago

Disney says it has an estimated 157 million global monthly active users on its ad-supported tiers: January 8, 2025 (Burbank, Calif) – Disney Advertising, a subsidiary of The Walt Disney Company (NYSE: DIS), is sharing its estimated global and domestic (U.S. and Canada) ad-supported MAU numbers, cumulative across its streaming portfolio, and its detailed calculation methodology. At the 5th annual Tech and Data Showcase at the Consumer Electronics Show (CES) today, President of Global Advertising, Rita Ferro, is sharing that the company’s ad-supported monthly active users have reached an estimated 157 million globally, including 112 million domestically, on average per month over the last six months. “Disney sits at the intersection of world class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale,” said Rita Ferro, President of Global Advertising. “We wanted to be the first to offer our industry greater transparency into the methodology used to estimate our engaged global ad-supported monthly active users.” Additional details include: Unlike linear advertising, there is no industry standard methodology for measuring global streaming advertising audience size. Disney Advertising set out to define a globally consistent approach and methodology to estimate ad-supported audience numbers. The ad-supported MAU numbers are derived from active accounts across Disney’s streaming ecosystem (Disney+, Hulu, ESPN+)* who have viewed ad-supported content continuously for more than 10 seconds. Each active account is then multiplied by the number of estimated users per account (global average is 2.6 and it varies by application and region) to estimate the total number of users. Multipliers are determined by first-party survey data representing subscribers in regions with an advertising tier.** This survey includes more than 13,000 individuals ages 18-64. As an advertising industry leader focused on proving the power of our data, this is another step that delivers intentional and impactful results for brands – in a uniquely Disney way. *Estimated active users are added across applications without de-duplication **Does not include Hotstar subscribers Full release below: https://thewaltdisneycompany.com/disney-advertising-shares-ad-supported-monthly-active-users-mau-methodology/

MisterPenguin11 days ago

https://deadline.com/2025/01/holes-gender-swapped-reboot-disney-plus-pilot-1236250414/

MisterPenguin12 days ago

https://thewaltdisneycompany.com/espn-year-in-review-2024/

MisterPenguin13 days ago

https://variety.com/2025/film/global/miraculous-season-6-disney-1236266925/ https://deadline.com/2025/01/ces-tech-disney-nbcuniversal-warner-bros-discovery-sag-aftra-entertainment-1236245141/ https://comicbook.com/movies/news/disney-plus-indiana-jones-movies-surprise/

MisterPenguin17 days ago

https://variety.com/2024/film/news/indian-entertainment-report-card-2024-siddharth-roy-kapur-1236262672/

MisterPenguin17 days ago

https://www.hollywoodreporter.com/tv/tv-features/yellowstone-bluey-2024-tv-ratings-highs-lows-1236096083/ https://www.hollywoodreporter.com/tv/tv-news/glen-powell-chad-powers-teaser-trailer-hulu-1236095182/ https://www.hollywoodreporter.com/tv/tv-news/its-always-sunny-in-philadelphia-abbott-elementary-crossover-promo-1236097283/