Disney's new ad-supported Disney+ subscription tier means it will cost you more to watch ad-free

Dec 10, 2022 in "Disney+"

Posted: Saturday December 10, 2022 6:51am ET by WDWMAGIC Staff

Disney+ has launched its new ad-supported subscription offering in the U.S., starting at $7.99 per month.

Disney+ will now cost $3 more per month for ad-free viewing

The new pricing model means a higher cost for ad-free viewing, with the Disney+ Premium offering with no ads increasing from $7.99 to $10.99 per month.

An annual subscription without ads goes up from $79.99 to $109.99.

At last month's quarterly financial earnings call, then Disney CEO Bob Chapek said, "The offering also adds a key component to our total company advertising portfolio, and advertiser interest has been strong. We have been a leader in streaming advertising for some time and are bringing our years of experience, leading ad tech and relationships to this important opportunity. Disney+ has secured more than 100 advertisers for our domestic launch window, spanning a wide range of categories and our company has over 8,000 existing relationships with advertisers who will have the opportunity to advertise on Disney+."

An annual subscription without ads goes up from $79.99 to $109.99.

Alongside the new ad-supported tier, new subscription plans will be available across Disney+, Hulu, ESPN+, and the Disney Bundle.

Existing Disney+ subscribers have the option to switch to the Basic plan for $7.99/month. Those that choose to remain a Premium subscriber for $10.99/month or $109.99/year require no further action.

Here are all the new standalone and bundle plans for Disney's streaming services in the U.S.

Disney+, Hulu, ESPN+, and Disney Bundle Plans

Disney+, Hulu, and ESPN+ Standalone Plans

Disney+
Basic (With Ads) $7.99 per month
Premium (No Ads) $10.99 per month, $109.99 annual

Hulu
Basic (With Ads) $7.99 per month, $79.99 annual
Premium (No Ads) $14.99 per month

ESPN+
With Ads $9.99 per month, $99.99 annual
UFC PPV $74.99 (per event)
UFC PPV + Annual $124.98

Disney Bundle Plans

Disney Bundle
Basic (With Ads): Disney+, Hulu $9.99 per month
Basic (With Ads): Disney+, Hulu, ESPN+ $12.99 per month
Legacy (existing subscribers): Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $14.99 per month
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $19.99 per month

Hulu + Live TV Plans

Hulu + Live TV
Basic (With Ads): Disney+, Hulu, ESPN+ $69.99 per month
Legacy (existing subscribers): Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $74.99
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $82.99

Disney+ overview

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Animaniac93-988 days ago

That effort has largely been dropped. Hopes that Disney+ would be the catalyst to get more of this stuff out, or properly restored (as they did for Cinderella and The Sword in the Stone) have been pulled back as the overall spending for the streaming service has been reduced and it's not considered a priority.

Agent H8 days ago

They have put effort into putting the old stuff on Disney+ they just do it intermittently so they have a steady stream of “new” content when they don’t have actual new content

Animaniac93-988 days ago

It's also of no use to Iger. It's not a franchise, or part of a brand. Br'er Rabbit can't be made a Disney Princess. Even if it wasn't controversial, it would not likely be re-released or put on Disney+. Same with a lot of old Disney. With the ending of the Disney Movie Club, we're not even getting blu-ray releases of these titles anymore.

Ghost9310 days ago

Back then, they used the term "politically correct." Woke simply replaced that. I think it would be financially stupid for Disney to re-release Song of the South at this point. It should have gotten a limited Walt Disney Treasures release in the early 2000s, but at this point the movie has been effectively banned for almost 40 years and is too much of a lightning rod for controversy, even if the release was carefully assembled and filled with all the appropriate disclaimers. I really think at this point Disney is just waiting for the movie to eventually slide into public domain (about 17 years from now) so that they can finally be rid of any responsibility for it.

Disney Irish10 days ago

Are parents not allowed to be warned of tobacco usage in a movie or show so they can decide whether they want their kids to watch such usage? You trying to get more kids smoking? You work for Big Tobacco or something?

LittleBuford10 days ago

Why? What harm are they doing?

Tha Realest10 days ago

Can we o do something about those “Contains tobacco depictions” warnings now?

LittleBuford10 days ago

It’s been unavailable in the US since the ’90s, well before people started crying woke.

Phroobar10 days ago

There is a 4k remaster of Song of the South floating around the internet. It looks beautiful. It's very vibrant, bright and clear. However, outside of the animated segments, it is pretty boring. It reminds me of So Dear to My Heart.

DKampy10 days ago

I understand Disney’s reasoning…. They are a business first and foremost…and it is all optics and people will be able to see the message…I still feel such people are stupid and it mostly stems from from fake rage click baiters online

Disney Irish10 days ago

Oh I agree, but if you can make it look like you’re doing something to appease such folks without actually doing anything, well in this case I think it still accomplishes the goals set out by the original intent of the project and still quieting down the uproar. So a win/win in that regard.