Disney+ pricing to increase for subscribers in the U.S. and ad-tier launch to expand to Europe and Canada

Aug 09, 2023 in "Disney+"

Posted: Wednesday August 9, 2023 5:12pm ET by WDWMAGIC Staff

Following the ad-tier launch in the U.S., today, Disney+ announced an ad-supported offering will be available in select markets across Europe and in Canada beginning November 1 alongside price increases for subscribers in the U.S.

Disney+ pricing will be increased for viewers in the U.S. and there will also be a new ad-free bundled subscription plan, starting September 6, featuring Disney+ Premium and Hulu (No Ads) for $19.99/month.

The new Disney+ and Hulu Bundle ad-free plan launching on September 6 adds another option to the line-up of subscription plans. Beginning October 12, the new pricing for Disney+, Hulu and ESPN+ ad-supported and ad-free plans in the U.S. include:

“The strong momentum of our ad-supported plans in the U.S. demonstrates the importance of providing consumers with choice, flexibility and value,” said Joe Earley, President, Direct-to-Consumer, Disney Entertainment.“We are excited to expand that offering in more markets across the globe, including in Europe and Canada, and to launch a new premium duo bundle of ad-free Disney+ and Hulu this Fall, as we take steps toward making extensive Hulu content available via Disney+ later this year for Bundle subscribers.”

Internationally, Disney+ will launch a new Standard tier, as well as Standard with Ads in select European markets and Canada. The new ad-supported plans start at £4.99/€5.99 month in EMEA and $7.99/month in Canada. Existing subscribers in applicable markets will remain in the Premium tier with No Ads when their subscription price increases in December, unless they opt to switch into one of the new lower-priced plans.

The ad-supported, Standard and Premium plans in select European markets and Canada offer access to the Disney+ content library and key product features including:

  • Exclusive Originals & Library Content: A collection of thousands of award-winning titles across films, documentaries, TV series, and shorts, all in one place
  • Profiles: Ability to create multiple profiles per account, with the option to set profile PINs and content ratings by profile through Parental Controls
  • Concurrent Viewing: Stream on up to four supported devices simultaneously, depending on your plan
  • High-Quality Video Formats: Depending on your plan, formats include 4K Ultra HD, Dolby Vision, Full HD, HDR10, and Expanded Aspect Ratio with IMAX Enhanced where supported
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Sirwalterraleigh2 days ago

I’m curious what the returns are on paramount right now? They are the hot hand with the Taylor Sheridan shows…but not sure how that translates to overall share?

BrianLo2 days ago

Netflix for original tv shows by a mile. Disney for movies by a mile. Acquired shows (linear syndicated) are a huge grab bag amongst all the major players, of which HBO shows fall under this category too. Amazon has a couple that pop onto either list (you can probably guess at them) then Apple is sustained on awards buzz with the one exception of Ted Lasso, which was actually the biggest series in 2023 across the board. Here’s eyeballs in general, which is why we’re going to see D+ gobble Hulu.

Sirwalterraleigh2 days ago

I’m very curious who’s winning the “buzz game” In the intermediate timeframe?

Disney Irish2 days ago

@BrianLo or @MisterPenguin I believe keep track of it.

Sirwalterraleigh2 days ago

Anybody know of a comprehensive list of shows by viewership for the year?

DisneyWarrior272 days ago

Full trailer and 3 new posters for Pixar’s first-ever long-form original 8-episode series, Win or Lose, streaming w/ a 2-episode premiere, Wednesday, February 19th only on Disney+: .

MisterPenguin9 days ago

https://comicbook.com/movies/news/disney-plus-7-secrets-subscription-includes-free-star-wars-sing-along-documentary/ https://variety.com/2025/tv/global/miraculous-tales-of-ladybug-amp-cat-noir-spanish-broadcaster-atresmedia-1236269652/

MisterPenguin9 days ago

https://www.mediaplaynews.com/disney-says-direct-to-consumer-streaming-business-averaged-157-million-global-monthly-users-over-past-six-months/ https://deadline.com/2025/01/disney-expands-magic-words-ad-feature-live-programming-ces-showcase-1236252181/ https://deadline.com/2025/01/nbcu-fox-wbd-directv-amp-comcast-on-their-universal-ads-plan-to-challenge-big-tech-1236251351/

DCBaker11 days ago

Disney says it has an estimated 157 million global monthly active users on its ad-supported tiers: January 8, 2025 (Burbank, Calif) – Disney Advertising, a subsidiary of The Walt Disney Company (NYSE: DIS), is sharing its estimated global and domestic (U.S. and Canada) ad-supported MAU numbers, cumulative across its streaming portfolio, and its detailed calculation methodology. At the 5th annual Tech and Data Showcase at the Consumer Electronics Show (CES) today, President of Global Advertising, Rita Ferro, is sharing that the company’s ad-supported monthly active users have reached an estimated 157 million globally, including 112 million domestically, on average per month over the last six months. “Disney sits at the intersection of world class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale,” said Rita Ferro, President of Global Advertising. “We wanted to be the first to offer our industry greater transparency into the methodology used to estimate our engaged global ad-supported monthly active users.” Additional details include: Unlike linear advertising, there is no industry standard methodology for measuring global streaming advertising audience size. Disney Advertising set out to define a globally consistent approach and methodology to estimate ad-supported audience numbers. The ad-supported MAU numbers are derived from active accounts across Disney’s streaming ecosystem (Disney+, Hulu, ESPN+)* who have viewed ad-supported content continuously for more than 10 seconds. Each active account is then multiplied by the number of estimated users per account (global average is 2.6 and it varies by application and region) to estimate the total number of users. Multipliers are determined by first-party survey data representing subscribers in regions with an advertising tier.** This survey includes more than 13,000 individuals ages 18-64. As an advertising industry leader focused on proving the power of our data, this is another step that delivers intentional and impactful results for brands – in a uniquely Disney way. *Estimated active users are added across applications without de-duplication **Does not include Hotstar subscribers Full release below: https://thewaltdisneycompany.com/disney-advertising-shares-ad-supported-monthly-active-users-mau-methodology/

MisterPenguin11 days ago

https://deadline.com/2025/01/holes-gender-swapped-reboot-disney-plus-pilot-1236250414/

MisterPenguin12 days ago

https://thewaltdisneycompany.com/espn-year-in-review-2024/

MisterPenguin13 days ago

https://variety.com/2025/film/global/miraculous-season-6-disney-1236266925/ https://deadline.com/2025/01/ces-tech-disney-nbcuniversal-warner-bros-discovery-sag-aftra-entertainment-1236245141/ https://comicbook.com/movies/news/disney-plus-indiana-jones-movies-surprise/

MisterPenguin17 days ago

https://variety.com/2024/film/news/indian-entertainment-report-card-2024-siddharth-roy-kapur-1236262672/

MisterPenguin17 days ago

https://www.hollywoodreporter.com/tv/tv-features/yellowstone-bluey-2024-tv-ratings-highs-lows-1236096083/ https://www.hollywoodreporter.com/tv/tv-news/glen-powell-chad-powers-teaser-trailer-hulu-1236095182/ https://www.hollywoodreporter.com/tv/tv-news/its-always-sunny-in-philadelphia-abbott-elementary-crossover-promo-1236097283/