Disney+ pricing to increase for subscribers in the U.S. and ad-tier launch to expand to Europe and Canada

Aug 09, 2023 in "Disney+"

Posted: Wednesday August 9, 2023 5:12pm ET by WDWMAGIC Staff

Following the ad-tier launch in the U.S., today, Disney+ announced an ad-supported offering will be available in select markets across Europe and in Canada beginning November 1 alongside price increases for subscribers in the U.S.

Disney+ pricing will be increased for viewers in the U.S. and there will also be a new ad-free bundled subscription plan, starting September 6, featuring Disney+ Premium and Hulu (No Ads) for $19.99/month.

The new Disney+ and Hulu Bundle ad-free plan launching on September 6 adds another option to the line-up of subscription plans. Beginning October 12, the new pricing for Disney+, Hulu and ESPN+ ad-supported and ad-free plans in the U.S. include:

“The strong momentum of our ad-supported plans in the U.S. demonstrates the importance of providing consumers with choice, flexibility and value,” said Joe Earley, President, Direct-to-Consumer, Disney Entertainment.“We are excited to expand that offering in more markets across the globe, including in Europe and Canada, and to launch a new premium duo bundle of ad-free Disney+ and Hulu this Fall, as we take steps toward making extensive Hulu content available via Disney+ later this year for Bundle subscribers.”

Internationally, Disney+ will launch a new Standard tier, as well as Standard with Ads in select European markets and Canada. The new ad-supported plans start at £4.99/€5.99 month in EMEA and $7.99/month in Canada. Existing subscribers in applicable markets will remain in the Premium tier with No Ads when their subscription price increases in December, unless they opt to switch into one of the new lower-priced plans.

The ad-supported, Standard and Premium plans in select European markets and Canada offer access to the Disney+ content library and key product features including:

  • Exclusive Originals & Library Content: A collection of thousands of award-winning titles across films, documentaries, TV series, and shorts, all in one place
  • Profiles: Ability to create multiple profiles per account, with the option to set profile PINs and content ratings by profile through Parental Controls
  • Concurrent Viewing: Stream on up to four supported devices simultaneously, depending on your plan
  • High-Quality Video Formats: Depending on your plan, formats include 4K Ultra HD, Dolby Vision, Full HD, HDR10, and Expanded Aspect Ratio with IMAX Enhanced where supported
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Animaniac93-988 days ago

That effort has largely been dropped. Hopes that Disney+ would be the catalyst to get more of this stuff out, or properly restored (as they did for Cinderella and The Sword in the Stone) have been pulled back as the overall spending for the streaming service has been reduced and it's not considered a priority.

Agent H8 days ago

They have put effort into putting the old stuff on Disney+ they just do it intermittently so they have a steady stream of “new” content when they don’t have actual new content

Animaniac93-988 days ago

It's also of no use to Iger. It's not a franchise, or part of a brand. Br'er Rabbit can't be made a Disney Princess. Even if it wasn't controversial, it would not likely be re-released or put on Disney+. Same with a lot of old Disney. With the ending of the Disney Movie Club, we're not even getting blu-ray releases of these titles anymore.

Ghost9310 days ago

Back then, they used the term "politically correct." Woke simply replaced that. I think it would be financially stupid for Disney to re-release Song of the South at this point. It should have gotten a limited Walt Disney Treasures release in the early 2000s, but at this point the movie has been effectively banned for almost 40 years and is too much of a lightning rod for controversy, even if the release was carefully assembled and filled with all the appropriate disclaimers. I really think at this point Disney is just waiting for the movie to eventually slide into public domain (about 17 years from now) so that they can finally be rid of any responsibility for it.

Disney Irish10 days ago

Are parents not allowed to be warned of tobacco usage in a movie or show so they can decide whether they want their kids to watch such usage? You trying to get more kids smoking? You work for Big Tobacco or something?

LittleBuford10 days ago

Why? What harm are they doing?

Tha Realest10 days ago

Can we o do something about those “Contains tobacco depictions” warnings now?

LittleBuford10 days ago

It’s been unavailable in the US since the ’90s, well before people started crying woke.

Phroobar10 days ago

There is a 4k remaster of Song of the South floating around the internet. It looks beautiful. It's very vibrant, bright and clear. However, outside of the animated segments, it is pretty boring. It reminds me of So Dear to My Heart.

DKampy10 days ago

I understand Disney’s reasoning…. They are a business first and foremost…and it is all optics and people will be able to see the message…I still feel such people are stupid and it mostly stems from from fake rage click baiters online

Disney Irish10 days ago

Oh I agree, but if you can make it look like you’re doing something to appease such folks without actually doing anything, well in this case I think it still accomplishes the goals set out by the original intent of the project and still quieting down the uproar. So a win/win in that regard.