Disney+ pricing to increase for subscribers in the U.S. and ad-tier launch to expand to Europe and Canada

Aug 09, 2023 in "Disney+"

Posted: Wednesday August 9, 2023 5:12pm ET by WDWMAGIC Staff

Following the ad-tier launch in the U.S., today, Disney+ announced an ad-supported offering will be available in select markets across Europe and in Canada beginning November 1 alongside price increases for subscribers in the U.S.

Disney+ pricing will be increased for viewers in the U.S. and there will also be a new ad-free bundled subscription plan, starting September 6, featuring Disney+ Premium and Hulu (No Ads) for $19.99/month.

The new Disney+ and Hulu Bundle ad-free plan launching on September 6 adds another option to the line-up of subscription plans. Beginning October 12, the new pricing for Disney+, Hulu and ESPN+ ad-supported and ad-free plans in the U.S. include:

“The strong momentum of our ad-supported plans in the U.S. demonstrates the importance of providing consumers with choice, flexibility and value,” said Joe Earley, President, Direct-to-Consumer, Disney Entertainment.“We are excited to expand that offering in more markets across the globe, including in Europe and Canada, and to launch a new premium duo bundle of ad-free Disney+ and Hulu this Fall, as we take steps toward making extensive Hulu content available via Disney+ later this year for Bundle subscribers.”

Internationally, Disney+ will launch a new Standard tier, as well as Standard with Ads in select European markets and Canada. The new ad-supported plans start at £4.99/€5.99 month in EMEA and $7.99/month in Canada. Existing subscribers in applicable markets will remain in the Premium tier with No Ads when their subscription price increases in December, unless they opt to switch into one of the new lower-priced plans.

The ad-supported, Standard and Premium plans in select European markets and Canada offer access to the Disney+ content library and key product features including:

  • Exclusive Originals & Library Content: A collection of thousands of award-winning titles across films, documentaries, TV series, and shorts, all in one place
  • Profiles: Ability to create multiple profiles per account, with the option to set profile PINs and content ratings by profile through Parental Controls
  • Concurrent Viewing: Stream on up to four supported devices simultaneously, depending on your plan
  • High-Quality Video Formats: Depending on your plan, formats include 4K Ultra HD, Dolby Vision, Full HD, HDR10, and Expanded Aspect Ratio with IMAX Enhanced where supported
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MisterPenguin4 hours ago

https://variety.com/2024/tv/news/ralph-barbosa-new-comedy-special-hulu-1236207665/ https://deadline.com/video/nutcrackers-trailer-ben-stiller-david-gordon-green-hulu/ https://comicbook.com/marvel/news/deadpool-wolverine-disney-plus-debut-new-scene/ https://thewaltdisneycompany.com/disney-holiday-short-taika-waititi/

DCBaker10 hours ago

Sizzle reel for upcoming shows on Disney+ and Hulu:

MisterPenguin5 days ago

https://www.mediaplaynews.com/bb-media-netflix-leads-international-markets-with-highest-penetration/

Phroobar7 days ago

June Lockhart was gorgeous in Lassie and Wagon Train.

danlb_20008 days ago

Cool!

BrianLo8 days ago

Fun fact, I'm related to June, the mom from Lost in Space.

danlb_20009 days ago

Just watched the new John Williams documentary on Disney+. Me and my wife started it while eating dinner only intending to watch part of it today, but ended up watching the whole thing. I've seen a lot of documentary material on John but there were still things I didn't know, for example I never knew he did the theme song to the Lost in Space TV show. Highly recommend it.

MisterPenguin9 days ago

https://www.hollywoodreporter.com/movies/movie-news/jared-leto-john-mulaney-lupita-nyongo-lunik-heist-1236051833/

MisterPenguin9 days ago

https://www.hollywoodreporter.com/business/business-news/charter-communications-q3-earnings-report-2024-subscribers-1236050106/

MisterPenguin9 days ago

https://variety.com/2024/tv/news/disney-sets-vampirina-show-secret-vampire-girl-music-1236198011/

Disney Irish11 days ago

This is what I would expect. Because even with all the jabs at Disney over the years by fans of them curating of surveys to get the results Disney wants, which I never really believed anyways, this I feel this was going to be an accurate reflection of viewership. If your users can't trust the results you give them then its useless and you lose them. So I think this is straight up an actual reflection of what users are watching. Now we'll see if it remains that way as time goes on. But at least for now I think its accurate.

BrianLo11 days ago

I was a bit curious to see how much curation is actually going on behind the scenes. Nov 1 is coincidentally a good day to check. Indeed the top ten in Canada is all Halloween content still, with number one Agatha and Coco sandwiching. That feels accurate to what people actually watched yesterday and not an algorithm shunting us towards Christmas because the calendar day rolled over.

Disney Irish12 days ago

“Come get all your entertainment needs from Disney”

MisterPenguin12 days ago

https://thewaltdisneycompany.com/disney-to-become-new-home-of-the-grammys-under-10-year-global-deal-with-the-recording-academy/