Disney Springs Jewelry Store Closes, Makes Way for 'Disney Ever After'

Jun 18, 2024 in "Ever After Jewelry Co."

Posted: Tuesday June 18, 2024 3:10pm ET by WDWMAGIC Staff

'Ever After Jewelry Co. & Accessories' in the Town Center at Disney Springs closed this past weekend after seven years of offering brands like Pandora, Alex and Ani, and Dooney & Bourke.

Disney is currently renovating the space, which will reopen as 'Disney Ever After.'

According to Disney, the new store will have a "bright and fun feel," featuring collections with popular characters, trendy merchandise, and plenty of plush toys.

The updated store is set to open later in June 2024.

Ever After Jewelry Co. overview
Ever After Jewelry Co. overview

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OoOHoldmyBowOoOJun 29, 2024

If they get the disembodied Seven Dwarf heads like Hong Kong has, then I'd do this. But unfortunately they opened up with just a fraction of the options that are available to everyone else. They don't even have Piglet and Eeyore to go with Pooh and Tigger. So when they tell me in the write-up I can have as many as I want, it really feels like "pick two and get out". But I'm willing to spend money to look like a total freak. Let me do it. My life is tragically short. Let me live. Let me wear all Seven Dwarfs (plus Snow White) on my head. Let me do it. tl;dr The options to embrace your total "Freak Disney Adult Side" is really lacking and I don't think it was worth retheming any store unless they're going full freak mode so they could attract the most money possible.

AylaJun 28, 2024

So the social media team uses the post to talk about the Create Your Own headbands...and then fails to feature them or show different ways they can be made. :rolleyes: 😂

DCBakerJun 28, 2024

Disney Ever After has officially opened:

AylaJun 20, 2024

Stuffed animals?

wdwmagicJun 19, 2024

I remember when Springs first opened and many were outraged but he lack of Disney operated stores lol. In this case, I think Disney is expecting to make a fortune on what it has planned for the store, especially give the size of the unit.

jeanericuser001Jun 19, 2024

Maybe disney should branch out and take a page from universal. Do their own disney inspired escape the room experience. I can think of a few ideas that come to mind. Maleficent's castle, Dreamfinders lab, Tower of terror, haunted mansion, DVC Timeshare tour. It does have potential and its a new attraction to list.

esskayJun 19, 2024

Yes sorry what I meant was its interesting that its being kept as one, rather than being moved to a tenanted location. Disney does seem to have a rather large abundance of their own shops at Springs.

CntrlFlPeteJun 19, 2024

isn't it a Disney operated store being rethemed?

esskayJun 18, 2024

Interesting that its becoming yet another Disney operated store. Still struggling to get tenants?

Clowd NyneJun 18, 2024

We have enjoyed this store. I have bought my wife’s anniversary present here twice. Sad to see it go but the dollar follows the plush.
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