First look at the new marquee for EPCOT'S Creations Shop

Sep 08, 2021 in "Creations Shop"

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Creations Shop signage

Posted: Wednesday September 8, 2021 9:39am ET by WDWMAGIC Staff

Imagineer Zach Riddley has shared a first look at one of five new marquees for the soon-to-open Creations Shop at EPCOT.

Creations Shop signage

According to Zach, "These marquees leverage World Bold font, further tying all our signs and wayfinding into a consistent typography unique to EPCOT. Our design team wanted these portals to fully integrate into the architecture, creating a seamless composition that sweeps from the façade to the ground in one continuous motion, with fully embedded lighting and a signature yellow color."

Creations Shop construction - September 8 2021

Creations Shop, EPCOT'S flagship merchandise store, will open September 15 2021 in the center of the park at World Celebration.

Creations Shop concept art

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Disney AnalystMar 19, 2023

A little Disneyland love for Epcot.

MisterPenguinJan 19, 2023

Has anyone checked the floor of Club Cool?

cranbizJan 19, 2023

More sticky traps are needed for rodent control. 🤣

Epcot82GuyJan 16, 2023

I think it is very important to distinguish between use of the full Mickey character and Mickey ears/hidden Mickeys in the Parks' design. Historically, they have been very different domains. Is there overlap/a spectrum of the usage, of course. But, there's a huge difference between the use you've highlighted vs. Mickey and team exploring the world via World Showcase/future* vs. Mickey being a full-fledged ambassador and focus in the park. * - I think we all can agree the orange/pink space rainbow future of Mickey and friends would be better than our current world. So, I'm standing by it.

Inspired FigmentJan 16, 2023

This is something the 02-current Journey Into Imagination “With Figment” gets wrong. It’s got a purple dragon in it sure… but he sure isn’t characterized the way he was originally, he doesn’t have the same purpose, nor does the ride even properly showcase or explain the creative process or really get what imagination is and the positive effect it has in society. Infact, it portrays it as an “interference” that’s “upside down”. The focus seems to be more on advertising/tieing in the Honey I Shrunk IP and the other Sci-Fi flicks that involved Medfield College over anything else. Which is a problem. The fact that ‘that’ is the current symbol for Imagination for WDI & Disney as it stands.. says a mouthful to me. Dreamfinder & Figment complimented & were fun personifications of that quality & Journey. ‘That’ was what made us love & connect with them so much. Not ‘just’ the fact that they were a professor & a purple dragon.

Inspired FigmentJan 16, 2023

in order for Imagineering to truly live & flourish. You need free spirited creativity & imagination to do it. Who are two characters and a ride that symbolizes that quality perfectly. Dreamfinder & Figment and the original Journey Into Imagination pavilion. But what was the focus/heart of it? Not a professor and a purple dragon… but ‘imagination’, ‘the creative process’, the ‘various realms’ in which we let that quality flourish. A real world quality that makes Disney & society thrive. Everything begins with a spark of inspiration & Imagination.

Inspired FigmentJan 16, 2023

Mickey is also the mascot of the company because it’s what it started with and began its success with… but it never was supposed to be the ‘sole’ focus/entirety of the company. Not Imagineering. Imagineering was never a place that simply made attractions focused entirely on Mickey Mouse and Friends.

Inspired FigmentJan 16, 2023

Each park requires its own needs of Imagineering. As they utilize different themes & goals. They’re not all the same as Disney sees them now. As ways to advertise their film & tv part of the studio. It was a way to expand entertainment and do ‘new’ things in another dimension, not simply market one or the other.

Inspired FigmentJan 16, 2023

Yeah.. the first idea was a mouse.. but that evolved.. Walt moved on from Mickey as the ‘sole focus’.. also keep in mind it says “The Imagineering way”, not “The EPCOT way”

MisterPenguinJan 16, 2023

Inspired FigmentJan 16, 2023

There’s nothing wrong with having Mickey & Friends & other pre-established characters visit as tourists, in theme. But they should’ve never become the ‘focus’/center point. That is the problem. Dreamfinder & Figment and their ‘message’ especially, should’ve been the focus. The focus was the message & theme of the park, not the characters. That’s what’s been lost.

MisterPenguinJan 16, 2023

Yeah, they tried to keep the rodent out, but, they always find a way to get back in.

Goofy NinjaJan 16, 2023

Yeah, but if you're going to be faithful to the original vision (for the park). Then it should be Figments domain. Since Epcot (the park) was originally supposed to have it's own creations and not focus on the already established characters. I guess that is out the window though.