Disney Expects Softer Attendance Trend To Continue at Walt Disney World and Disneyland

Aug 07, 2024 in "The Walt Disney Company"

Posted: Wednesday August 7, 2024 9:34am ET by WDWMAGIC Staff

In this morning's investor Q&A session, Disney CEO Bob Iger and CFO Hugh Johnston discussed key issues surrounding the company's theme parks and experiences, including ongoing cost reduction efforts, attendance levels, and expected demand moderation in the coming quarters.


Cost Reductions and Strategic Investments

Disney has been actively pursuing cost reductions to enhance its bottom line while continuing to invest in its parks and experiences. CFO Hugh Johnston highlighted that Disney initially set a cost reduction target of $5.5 billion, which has since been increased to over $7.5 billion. Johnston emphasized the company's commitment to driving productivity and efficiency, stating, "In big companies, my worldview is there's always an opportunity to do more with less, so we're going to continue to go after it aggressively as we can to both deliver the bottom line and to invest back into business with all the great opportunities we have."

Despite these reductions, Disney says it remains committed to making strategic investments in its parks and experiences. Johnston noted that while the company is mindful of cost, it also recognizes the importance of continuing to invest in areas that will drive future growth, particularly in its theme parks and cruise lines.

Disney's Parks and Experiences Revenue Up in Q3 FY2024, But Operating Income Declines

Attendance and Revenue Outlook

During the Q&A, Iger and Johnston addressed concerns about attendance at Disney parks, acknowledging a slight decline in the third quarter. However, they were quick to note that the decrease was not drastic and attributed some of the softness to broader economic factors. Johnston explained, "We saw attendance [was] flat in the quarter, and perhaps [it was] up a little bit. We expect to see a flattish revenue number in Q4 coming out of the parks."

Looking ahead, Disney anticipates that this trend of flat or slightly declining attendance may continue for the next few quarters, with revenue expected to remain steady. Johnston mentioned that this is not indicative of a prolonged downturn, but rather a temporary moderation in demand that the company is closely monitoring.

Johnston attributed some of the loss in demand to economic pressures on lower-income consumers and an increase in international travel, which may be diverting potential domestic visitors. He said, "Lower-income consumers [are] feeling a little bit of stress, [and] higher-income consumers [are] traveling internationally a bit more."

Speaking later on CNBC, the Disney CFO said, "In reality, people will tend to hang on to their vacations quite strongly because it's an important piece to the family unit. And as a result, we think this is just going to be a few quarters and we'll be fine coming out of it."

The company is also keeping a close eye on potential impacts from the upcoming Olympic Games, particularly at Disneyland Paris, where a temporary reduction in consumer travel is expected due to the event. However, Iger expressed confidence that these challenges are short-term and that the overall outlook for the parks remains positive, especially as new attractions and cruise ships come online in the coming years.

D23: The Ultimate Disney Fan Event will take place August 9-11, 2024, where Disney is expected to announce a number of upcoming attractions and experiences for Walt Disney World and Disneyland.

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Disstevefan128 days ago

While it wasn't as super mobbed this year as it was in 2019, it was still crowded, still long waits for attractions. I agree they are using the price a a way to limit attendance. As I said, there seems like less treat stations and less variety.

TheMaxRebo28 days ago

sorry you got sick - always hard when in a crowded place I think part of the higher price now for the parties and part of the "premium experience" is they max out at a lower number than before Covid. Not saying it is empty but they don't pack people in like in 2018-2019 when all I heard was people complaining about the parties that they couldn't move and the attractions had long waits, etc. Whether it is for the parties, after hours event, LLPP, etc - people will pay more for lower crowds and lower waits and anything "extra" beyond the standard offering

Disstevefan128 days ago

The folks paying $210 (think) they are paying for a premium experience. We attended this year, I think it was one of the lower price days but for the three of us it was over $500 something. We had not gone since pre pandemic 2019, but it seemed to be a lesser experience this year, I think there was less cookie stations and less variety, I know I got nowhere near the amount of cookies compared to 2019. But I did get to ride TRON for the first time. That was great. I also got sick from that visit and I am one of those weirdos with the hand sanitizer, mask, try not to touch stuff etc. and still got sick. (no extra charge for that).

tpoly8828 days ago

I agree with the statement that attendance is going back to 2012 not the crazy 2018/19 levels. Parks are busy when they should be , nephew went yesterday with his wife and 3 yrs old and by the afternoon (after 2pm it got packed). Morning not so bad but it’s still new years week. Prices had to go up with inflation and new hr wages. No choice. Plus I’m sure disneys other costs for insurance, electricity and such are all up. Hopefully you’ll see another reset if fuel prices come down hard. If…

tpoly8828 days ago

I like those too!! Good information.

The MomDec 23, 2024

Once again, this thread is about attendance at WDW. Not movies.

Disstevefan1Dec 23, 2024

Agreed, but I think the constant price increases on everything can mostly compensate for the less full resorts (aka lower attendance).

rd805Dec 23, 2024

Disney found their golden goose by monetizing fastpass, and then introducing an even more expensive fast pass. My guess is that their numbers ended up DECENT in 2024 because of this; but again, the lack of new experiences coming (added with everything else we've discussed for a year+) will probably keep the resorts less full again in the next year.

monothingieDec 23, 2024

It's going to be rough. The Disney brand is damaged, there is increased competition from their rivals up I 4 with their brand new park, the prices keep going up, and there's nothing significant coming online for at least the next 3 years. The current strategy of squeezing the guests is not going to continue to yield the results they want. There has to be a realization that some value needs to be injected into the equation. Burbank always leans heavily into the the Experiences segment because Josh's group prints money for the company. I'm not going to understate that Disney has a lot planned for the end of the decade, but that's 4-5+ years from now, and things change from concept, and the current track record is not for the better. Does a new DVC, A Cars Ride, a Monsters Inc. Ride, A re-themed RNR, a new Encanto Ride, and a re-themed Indy Ride move the needle? If the price is 20-30+% more than it is today...then no.

CliffDec 23, 2024

Perhaps 2025 could be a trusted year to do all of that...."again". Walt Disney World has always been the king of Orlando and there really are no other viable choices in 2025. WDW has always been a theme park monopoly in that city and it makes sense to keep leaning on that fact in 2025. So, yeah,..I think Burbank will be safe to use Parks and Experiences as another life vest again. Parks are the trusted "cash register" of the company today. If it worked in 2024 and Parks profits were held flat then we can be 100% sure that Burbank can do it again in 2025. Burbank, you have nothing to worry about. As you were....carry on.

phillip9698Dec 23, 2024

At the level where all imagineers are expected to give him their "true" feelings on any and all projects when asked? I may be way off base here but that seems like a weird expectation. Especially knowing how quickly any non-standard responses would spread online.

James AlucobondDec 23, 2024

They spend more than ever on new stuff now. The money is being put into it even if you dislike where it's being funneled or how things are being budgeted.

CliffDec 23, 2024

Trust I'm a pure, 100% nobody in every way, shape and form. I'm just another common legacy fan like any other here. Yeah...what can they do, right? Even if they were not proud of what they built, they can't say it. I'm not naming names but that day I talked directly to an Imagineer that worked on Journery of Water and I asked her why they did not build it in between the Seas and Living with the Land. Journey of Water is all about water's pathways from land and water. I told her that "Journey" have joined two themes together. There is plenty of space between them and the current location could have been open for something else. She basically told me "Hmm...y'nkow, that might not have been a bad idea. Oh well, I gues it too late now". We both laughed at it. I asked another Imagineer that I won't say if Walt's statue was set to a 1:1 scale of him. He cocked his head sideways, asked another Imagineer standing next to him and neither one knew the answer but commended me for asking it. Again...the three of us just laughed. I dunno...I was told a while back by some connected friends that work for Disney that morale in Imagineering was low. About 2 months later Joe Rhode left and that was when i realized how bad it really was. I remember almost dropping my phone the moment I read that. As a legacy fan, Joe Rhode leaving hurt my heart. Uggg. Oh well. Disney had one heck of a good run there for a long time. It's nature I guess. Everything dies eventually. It's just a rule of life. The younger generation is in charge now. The parks will just move forward with different customers. Their money is just as green as the last generation's is but it won't cost Burbank as much time, energy and money to please the new kids today.

Mr. SullivanDec 23, 2024

Even still I don’t find it very likely that someone in that position would speak about any sort of personal grievances with a new attraction to someone who is not in house, likely because they’re aware that person would do exactly what just got done: their words would be shared with everyone online.