Based on a recent survey sent out to guests via email, it appears that Disney is at least considering introducing a tiered ticket price based on season.
Using a Gold, Silver and Bronze tiering system, the calendar year is split into three tiers, each with their own price.
- Gold tickets are valid any day of the year.
- Silver tickets are valid most days of the year except for peak and holiday weeks.
- Bronze tickets are valid only during off-peak weekdays.
- Multi-day tickets crossing two or more seasons must be purchased at the highest season’s price.
- Guests visiting on a day that is currently blocked out on their ticket can upgrade to a higher-season ticket.
As part of the survey, Disney included a pricing structure and calendar indicating when each tier applies.
The survey questions that followed asked how the recipient would have resounded to such a pricing structure and how it would have affected plans for the visit.
Is tiered pricing the next logical step for Disney's ever-increasing pricing structure? Join in the discussion on the forums.
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