Disney World Lightning Lane Multi Pass Hits Highest Pricing Yet for December 2024 Christmas Holiday Week

Dec 02, 2024 in "Disney Genie"

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Posted: Monday December 2, 2024 10:25am ET by WDWMAGIC Staff

Walt Disney World's Lightning Lane Multi Pass will reach its highest price since its launch during the holiday period from December 24-27, 2024.

The pricing matches the peak rates of its predecessor, Genie+, during the same period in December 2023, making it the most expensive time to use the service.

Magic Kingdom Lighting Lane Multi-Pass will reach a peak of $39

Lightning Lane Multi Pass Park-Specific Pricing for December 24-27, 2024

The Lightning Lane Multi Pass prices during this high-demand holiday period are as follows:

Disney's Animal Kingdom: $29 per person
Disney's Hollywood Studios: $35 per person
EPCOT: $32 per person
Magic Kingdom: $39 per person

These rates set a new high for the Lightning Lane Multi Pass since it replaced Genie+ earlier in the year. However, they align with the highest pricing for Genie+ in the same week during December 2023. View 21 Days of Upcoming Lightning Lane Multi and Single Pass Prices in Advance.

A Look Back at Genie+ Pricing

When Genie+ first launched at Walt Disney World in October 2021, the service cost $15 per person per day. Over the next few years, the price steadily increased, especially during peak periods like the holidays, culminating in the $39 per person rate at Magic Kingdom during the 2023 holiday season. This same rate has now been applied to the Lightning Lane Multi Pass for the 2024 holiday period.

Implications for Disney World Guests

Highest Prices Yet: These prices mark the most expensive rates for the Lightning Lane Multi Pass, reflecting its value during the busiest time of the year.

Sellout Likely: Despite the high price, if you plan to visit during the holidays, you should act quickly to secure Lightning Lane access, as availability is expected to sell out rapidly.

Discuss on the Forums

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DranthJan 19, 2025

He was asked about the past and not specifically FP or FP+ but in context, FP+ is my understanding and would match the reports of cast members on the ratios they would use to let guests through each line.

LaketravisJan 19, 2025

Was the bolded referring to FP, FP+, or both? My point was that FP+ was prototyped and engineered to become a pay-for feature from the outset. They knew exactly what they were doing at each phase - increased availability and heightened awareness of the FP+ offering came at the expense of substantially increased SB wait times. Of course it was not sustainable but again, it was intentional. As well as eventually establishing consistent yet reasonable SB wait times regardlesss of current park load (yield management) while maintaining the perceived need to purchase an alternative. So here we are today, over ten years later where the majority of park attractions have consistent wait times no matter how lightly or heavily loaded the parks are yet the perception of needing to pay more for "quicker" access is maintained. Yup, it's been years since 4 hour wait times at WDW were featured on the national evening news. Quite the delicate balance, mission accomplished. Oh, but wait - where is that price point that causes pain and decline in revenue? Have they found it? Are they paying attention to the sacrificial revenue lambs that are suffering at the expense of LL sales? We shall see.

DranthJan 19, 2025

Operationally, it was a problem by the end. The vast majority of line capacity was coming through the FP lane. We had some information posted by Len just a few weeks back spelling this out: Current LL: When asked about FP era: 75-80% is ridiculous and not sustainable. I don't like an offering going from free to paid any more than anyone else but logically, it makes sense if you are a business and you need to reduce utilization. It reduces use through customer self-selection even before the tighter controls you can place on the product as well as makes stockholders happy with a new revenue stream. Paid line skips, revamping DAS access (not commenting on if this was right or wrong, just that it was done), and attendance levels more in a manageable range given park capacity have all combined to make a trip completely doable without needing a line skip on most days for most people.

LaketravisJan 19, 2025

FP+ wasn't a problem, it actually served as the model for a revenue based system. I was given a Magic Band and a prototype app in 2012-2013 and told I could pick three rides a day in addition to pulling paper FP's over the course of several visits that year. At the last "meeting" of our focus group we were asked to rank FP+ over/under FP against various metrics and also to put a dollar amount (bracketed choices) on the value we thought FP+ brought. I of course put $0 but obviously my opinion didn't mean crap 😂.

DranthJan 19, 2025

Sure, technically they could have done anything but getting FP+ usage to drop to the current levels of LL would have required a massive reduction making it essentially useless without massive changes to how it worked (number of selections, re-rides, additional selections post using three, etc.). I would say it was both. FP+ was a problem that had to be fixed. It needed to change so that it wasn't eating so much capacity. Charging for a skip the line service is one way to accomplish that goal. That it also created a new revenue stream just made it the obvious best choice from a business point of view.

PurduevianJan 17, 2025

I mean obviously Standby and Rope drop are options. However, the quantity/frequency that I am able to get on attractions will get worse if they move to a LLPP/Standby only system.

Disstevefan1Jan 17, 2025

I have also see posts here saying families were able to get on attractions without having to purchase LLMP so there are ways.

PurduevianJan 17, 2025

I sure hope not... I don't have the money for LLPP and I can typically do everything I want to do in a day with LLMP. And before someone comes in to tell me that the standby lines would be so short if they got rid of all the skip the lines I would still be able to do everything I wanted with a minimal wait... My "worst" trip to Disney was in October 2021 right before G+ launched and there was no skip the line (still had a great time, just not as good of a time). If the options were LLPP or standby online, I would visit a lot less.

Disgruntled WaltJan 17, 2025

For sure. They've basically looked at all aspects of their parks and resorts and said, "Why aren't we profiting from _____?" Then they made it so they are.

nickysJan 17, 2025

Hang on, is this why you think they introduced G+ rather than free FP+? That there were too many people using it that they decided it didn’t work. I think they simply decided this was a way to get some new revenue. Paid versions were already in place at DLP and at least one of Tokyo and Shanghai (possibly both) before WDW. When it was first rumoured the discussion included variations of all existing options. So they saw good sales in the other parks and wanted the revenue.

Jrb1979Jan 17, 2025

I personally think they need to get rid of LLMP and just have the Premier Pass. Keep that limited.

PurduevianJan 17, 2025

How would reducing the number of passes help the people buying LLMP? Wouldn't that just make rides sell out faster, causing people to get less lightning lanes per day, thus devaluing the upcharge? Disney for sure wants people to feel like LLMP is worth it so they buy it next time/tell their friends they should buy it.