Walt Disney Imagineering Files Permit for New Marquee at The Little Mermaid Show in Disney's Hollywood Studios

Oct 15, 2024 in "The Little Mermaid - A Musical Adventure"

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Posted: Tuesday October 15, 2024 1:!5pm ET by WDWMAGIC Staff

Walt Disney Imagineering has filed a new construction permit for The Little Mermaid – A Musical Adventure, the upcoming reimagined show set to debut at Disney’s Hollywood Studios in Walt Disney World.

The permit is for installing a new marquee, and has been assigned to Design Communications Ltd., a company known for its expertise in designing and fabricating custom signage for high-profile clients.

The original signage is being replaced for the new 'The Little Mermaid – A Musical Adventure' show at Walt Disney World

The new Little Mermaid show is expected to feature cutting-edge set designs, immersive special effects, and new interpretations of beloved musical numbers like Part of Your World and Poor Unfortunate Souls. While the show itself has been delayed until summer 2025, the permit suggests Disney continues to progress on the project, including the exterior theming.

The Little Mermaid - A Musical Adventure concept art

More updates are expected as the summer 2025 opening of The Little Mermaid – A Musical Adventure draws closer, and guests can keep an eye out for more changes in the area as the project continues to develop.

The Little Mermaid - A Musical Adventure concept art

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Animaniac93-98Oct 18, 2024

And how much of these cheaper to produce products end up at character warehouse, CM stores and clearance sales because nobody wants them?

JD80Oct 18, 2024

Sure.

LSLSOct 18, 2024

You mean, if they had an opportunity to make more profit. I don't think they stopped distinct products because it sold less, I think it's because it's much cheaper to produce the same stuff for everywhere.

BocabearOct 18, 2024

But do they? They definitely figured out how to move lots of cheap unremarkable product, but I think they could move better quality things, and attraction specific merchandise better if the went back to a destination shopping model...instead of homogenous. Our spending in the shops has been pretty non-existent in the last 7 0r 8 years mostly because the offerings are not great, the shopping experience is not fun like it used to be... I don't think we are the only people that have experienced this and have curbed their spending....

JD80Oct 18, 2024

I also dislike the homogenous shops all over property. But Disney knows merch so if there is an opportunity to sell more they will.

BocabearOct 18, 2024

It is sad when you consider that shopping was one of the things people enjoyed in the Disney parks... Discovery special things in each shop that were unique to the area/attraction... In this current money-grab world it is crazy that destination shopping has fallen by the wayside and replaced with lesser quality homogenous shops that all carry the same crap. They should really re-think that... This is one of the things that Potter does very well...

aladdin2007Oct 18, 2024

adding in Writers Stop, the indiana jones store and outside merch camp, and even the movie store that was at the end of the tram tour in its final years. Even al's toy barn. I think thats what it was called.

BrianLoOct 18, 2024

Oh trust me, it can still fall further.

Animaniac93-98Oct 18, 2024

Used to spend lots of time looking through Sid's, the animation gallery, the Villains store and now they're all gone. Every year I spend less and less on official Disney merch, but I guess someone else is picking up the slack.

MrPromeyOct 17, 2024

But now the rides that exit into those shops have to turn a profit to justify their existence, too. I'm waiting for the day they go full Roller Coaster Tycoon on the restrooms. Maybe it'll start with premium restrooms - cleaned more frequently and with bidets. Once they get people paying for those, they can slowly expand while reducing regular restrooms and allocating less staffing to maintaining the "free" ones. Wonder what the minimum legal requirements are for free publicly available restrooms in a facility with a capacity the size of MK offering food and beverages in central Florida. 🤔 In any event, nothing says "This is outrageous but take my card!" like lunch at Pesos Bills and a 40 minute standby wait for a toilet. 🤣

UNCgolfOct 17, 2024

Yeah, Disney used to have shops that they didn't expect to turn a profit -- they existed for theme reasons. They had a holistic view. Now every individual location is treated separately, as though they're in a strip mall.

MrPromeyOct 17, 2024

Yup. I'm sure they've figured out it's more profitable to provide less compelling shopping options, even for the people willing to spend more for that, than to provide better options people would spend more for but spending more to do it. Sure they'd still make money and they'd have happy guests but if someone figured out they could make more money by doing less and have less happy guests, which way is this short-sighted group going to go? You want unique? Go to Disney springs and pay their tenants for that. The guest experience really seems to no longer be a serious consideration for managements choices. Lets not kid ourselves, this was always a for-profit-venture but current management has somehow found a way to completely divorce guest satisfaction from their business decisions on so many levels, it's crazy... actually, it's machiavellian.

UNCgolfOct 17, 2024

I'm almost positive they could get people to spend more -- but not necessarily enough to justify the extra costs in production, stocking, etc. Which is probably what you were implying anyways.

doctornickOct 17, 2024

There's also a CM cafeteria attached there so I would think using both Disney Jr and that food service to be combined into a new guest used Harryhausens makes a lot of sense.