Disney has revealed that the reimagined Test Track at EPCOT will now be presented by General Motors (GM), signaling a shift from the lastiteration, Test Track 2.0, which has been exclusively sponsored by Chevrolet.
This new sponsorship represents a return to a broader collaboration with GM, harking back to the attraction's origins in EPCOT's World of Motion, which was also sponsored by GM.
A Nod to EPCOT's Automotive Legacy
World of Motion, one of EPCOT's original attractions when the park opened in 1982, was a lighthearted and educational journey through the history of transportation, from early human-powered inventions to the modern automobile. General Motors sponsored the attraction, which set the stage for its successor, Test Track, debuting in 1999. Now, GM's sponsorship of the next generation of Test Track pays homage to that legacy while looking ahead to the future of mobility.
The updated Test Track will celebrate more than a century of innovation, focusing on how transportation connects us and shapes the way we live. Moving beyond Chevrolet branding, the attraction will now highlight the contributions of GM's entire portfolio, including advancements in technology, sustainability, and design across its brands.
Founded in 1908 and headquartered in Detroit, Michigan, General Motors has maintained a strong presence in the automotive industry through its lineup of brands:
- Chevrolet: Known for versatile vehicles like the Silverado truck and Bolt EV.
- GMC: Specializing in premium trucks and SUVs, including the Sierra Denali and Hummer EV.
- Cadillac: GM's flagship luxury brand, featuring EVs like the Lyriq and Celestiq.
- Buick: Focused on SUVs that combine practicality with innovation.
- BrightDrop: GM's electric solutions brand, dedicated to commercial delivery vehicles.
- Cruise: GM's autonomous vehicle division, advancing self-driving technology.
What to Expect from the Reimagined Test Track
Guests visiting the reimagined attraction will first encounter six exhibits in the queue, each highlighting innovations and the people driving them forward. Once aboard, the updated experience will explore GM's influence on customization, onboard technology, and sustainable solutions, culminating in a scenic outdoor route that recaptures the pure joy of driving.
The reimagined Test Track is set to open in late Summer 2025, promising a fresh experience that honors the past while driving into the future. Stay tuned for updates as construction progresses and Disney and GM prepare to unveil the next chapter in EPCOT's automotive pavilion.
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