Disney's Guest Survey Hints at Future Simpsons-Themed Lands and Park Experiences

Dec 30, 2024 in "Disney's Hollywood Studios"

Posted: Monday December 30, 2024 12:40pm ET by WDWMAGIC Staff

Disney has recently been surveying guests about their interest in various franchises and potential new experiences tied to its expansive portfolio of brands, including The Simpsons.

The questionnaire asked guests what offerings they would like to hear more about from Disney's franchises, specifically focusing on The Simpsons and other properties. Among the multiple-choice options, two standouts suggest Disney is gauging interest in theme park developments:

  • Character Meet & Greets at Disney Theme Parks: This option implies Disney is considering ways to bring Simpsons characters like Homer, Marge, Bart, and Lisa into the parks.
  • New Lands or Attractions at Disney Theme Parks: This raises speculation that Disney may be exploring ideas for a Simpsons-themed land or attraction.

The Simpsons and Theme Park Rights: Disney vs. Universal

While Disney owns the rights to The Simpsons franchise following its acquisition of 21st Century Fox in 2019, the theme park rights for The Simpsons remain a unique situation. Universal Parks & Resorts retains exclusive rights to use The Simpsons intellectual property in its theme parks under a long-term licensing agreement established prior to Disney’s acquisition.

Universal Studios currently features The Simpsons in its parks with attractions like The Simpsons Ride, immersive Springfield-themed areas, and character meet-and-greets. However, it is speculated that the agreement will end in the coming years, leaving Disney with the option to bring The Simpsons to its theme parks.

Other Franchises Surveyed

The Simpsons was not the only focus of the survey. Other Disney properties, such as Pixar, Cars, and Disney Villains, were included in similar questionnaires. Each survey asked guests about their interest in offerings like animated TV, social media content, immersive experiences outside the parks, and merchandise. Notably, "New lands or attractions at Disney theme parks" and "Character meet & greets" appeared as common options.

Disney is already moving forward with plans for Cars and Villains-themed expansions at Magic Kingdom as part of a broader push to bring fresh experiences to the park. The Cars-themed area is set to replace Rivers of America, while a Villains-themed land is in the works to transform a currently undeveloped part of the western side of Magic Kingdom.

What This Could Mean

Disney often uses guest surveys to measure interest before greenlighting projects. While the survey results don't guarantee new developments, the inclusion of theme park-focused options points to potential expansion ideas under consideration. With The Simpsons already a popular franchise and now part of Disney's portfolio following the acquisition of 21st Century Fox, a deeper integration into Disney parks is a real possibility.

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BlobblesJan 06, 2025

Journey into intoxication with Barney Gumble.

WaluigiTimeJan 06, 2025

Tree House of Terrorestrial Simpsons Encounter

Fido ChuckwagonJan 06, 2025

Carousel of Simpsons.

Tha RealestJan 03, 2025

-Christopher Nolan to Universal a few weeks ago

JoeCamelJan 03, 2025

I pity the fool

BlobblesJan 02, 2025

i like homer :)

MrPromeyJan 02, 2025

Okay? Seemed like the point of your last post was that MIB shouldn't close. I was also never talking about anyone's "successes" - just that in general, Universal has been a lot more wiling to change and replace. For example, the Animal theater was two different shows in the 90's. I know Animal Planet wasn't first which is why I didn't list it first but that show which has always in some way been about animals has been redone and replaced multiple times. Similarly, the Horror Makeup Show is nothing at all like the original. The pre-show with Phantom of the Opera has been removed and the entire theater show has been replaced which makes sense because CG wasn't a thing when the original was conceived so a lot of the actal effects stuff they went over is no longer relevent. Basically, this is like what I assume Little Mermaid will be like when it reopens - new show, same or simlar name and same general theme. The only major opening day attraction still intact in that park is ET with the only real changes being the Speilberg pre-show video. If you want to complain about how Hollywood Studios has faired (or the FL parks, in general) under Iger, fine, you're preaching to the choir but I'm not debating that, just point out how Universal has reinvented many areas multiple times: Ghost Busters> Twister> Tonight Show Murder She Wrote> Hercules and Xena> Transformers Western Stunt Show> Fear Factor> Nothing Hitchcock> Shrek> Villancon Hanna-Barbera> Jimmy Neutron> Minnion Mayhem Feivel> Beatlejuice> FATF queue... And that's not even all of it. I'm not suggesting any of that is bad (well, maybe that empty theater in the back). I don't think Murder She Wrote should still be there but I understand it made sense at the time the park opened. Universal's approach to changing and updating areas has just been different to Disney's historical approach, it would seem. They gutted the Hello Kitty store and repainted the building to turn it into a popup Wicked store. They do pop-up stores with more theme and thought and effort that are only there for a year or less than Disney these days, puts into their permanent stuff. But Universal was always 100% IP driven and as those IPs have gone up and down in popularity, they've been responsive to getting rid of most of the old to replace with newer more popular stuff and I expect that to continue except in places they've made huge investments like HP. That's ALL I was saying. I doubt, for instance, The Borne stunt show will be the last thing that goes in that theater after it replaced T2 3D. At this point, yeah, a lot has changed over the years at the former Disney MGM studios and more is slated to. You don't like it? Me neither, to a lot of the way it's changed. Doesn't change the fact that we still have a mostly intact Haunted Mansion, mostly intact Spaceship Earth and that we continued to have an attraction based around an Ellen character on a show that had been off the air for 20 years before closing - just as more examples of what I meant. GOTG feels like a very Universal move. I think it'll be interesting to see what happens there - if that ride continues as-is for another 20-30 years like they did with Ellen while people's familiarity with the trilogy fades and younger generations don't have the same attachment or if they'll slap a new IP on the pre-show and call it something else. Full disclosure - I haven't been on the ride so I don't know how easy a re-theme would be but from what people say, it doesn't sound like the ride itself has all that much that would be difficult to update. Again, Disney's always just been a lot slower to change which can be good or bad depending on the attraction and the circumstances. That's it. That's all I was saying. Maybe you were just piggy-backing off my comments and not really intending to debate and I misunderstood?

celluloidJan 02, 2025

My point was just that Iger obliterated DHS' remaining opening g day successes more than Uni did theirs and theirs was drastic. I stated and it mentioned it started, as you echoed in 2002. It should also be noted that was when Uni parks under some of their worst leadership from 200 to 2006. The tweaks and reworks in first decade are common theme park changes because after opening itnisnlearned what does not work. Mgm had a ton of reworks as did Disneyland almost being completely different from 1955 to 1965 save a few. Also note Animal Planet Live was not the original, Animal Actors was and that is an opening day venue. Animal Actors, Horror Make Up and ET are the three opening days that remain. Mainly, just to note that no major Uni or Disney park has chaged drastically as DHS.

MrPromeyJan 02, 2025

I'd have called GMR timeless and I'd argue it was designed and constructed to be the POC or HM of that park. Can't help it that under Iger's watch, the company decided they didn't want to pay to maintain it. Remember Ghostbusters Spooktacular or Murder She Wrote or Hercules and Xena: Wizards of the Screen or The Funtastic World of Hanna-Barbera or Kongfrontation or An American Tail Theatre or Animal Actors Stage or Animal Planet Live or The Production Studios Tour all of which were gone before 2003? That's not even a complete list. Some of those were in spaces majorly reworked, closed or replaced twice before 2003 and that's keeping in mind that the park had only been open since 1990. I never said that Disney never closes anything or that Universal always closes everything. I'm just pointing out that while Disney is often incredibly slow to change/replace (for better and for worse), Universal doesn't seem to have that same mindset. They seem to both react more quickly to add things that could be considered popular in the moment* as well as removing and/or seriously altering without a huge concern for nostalgia, ET withstanding, of course. They just haven't historically seemed to plan attractions around longevity. Never said MIB should go and I'm in no way trying to make the case that it should. I'd argue they've got much bigger fish to fry in that park over the next half decade than this one unless, as someone mentioned, such a change has to do with the use of space around that area of the park which seems like it would be a valid issue since this park simply doesn't have a lot of land to work with and they've already had to get creative and use more expensive options (Transformers) to fit full-sized attractions into limited spaces. *Disney's relatively recent IP mandate suggests a move to that popular-in-the-moment mindest for adding, to some degree although if anything, I'd maybe argue that they've moved too slow with some of this to actually cash in on the highest points. We'll see what kind of an appetie they have for reworking, closing and replacing the way Universal does when/if the moment passes for those things.

celluloidJan 02, 2025

Except for DHS, which every opening day attraction has been demoed/rethemed(Star Tours) or chaged from.its opening year(s) Uni rapidly and drastically changing things really began in 2002. Before that, minor redesigns and actual additions were more common. Even Uni still has a few opening day Venues. MIB still performs well for guests. Sony is good to Uni. Other than Will Smith bad taste the ride is always appreciated. No better theme park interactive shooter to date. There are other priotities.

MrPromeyJan 01, 2025

It's a double-edged sword. Disney has traditionally gone the more timeless route while Universal's attractions have always lived more so in the "now". In the case of Universal, that has often meant attractions with less detail and theme which often also feel a little more hip than genuine although their approach with Wizzarding World and some of their other efforts since suggest a change to that strategy. In the case of Disney, it's why we still have POTC and Haunted Mansion... but it's also why the flying carpets and Chester and Hester's parking lot fun spot* have lasted as long as they have, too. *Which was fine as a short-term placeholder to add capacity ahead of a more ambitious Dinoland expansion but of course, we all know how that ended up.

JoeCamelJan 01, 2025

Not for a good one

BlobblesJan 01, 2025

God, MIB is 25 years old and Spiderman / IOA is 26? Time is a doozy Also, isn’t 25 years old pretty old for a USF ride?

MrPromeyJan 01, 2025

It's almost a year younger than the Amazing Adventures of Spiderman, if you can believe it.